Mobile application for food delivery Nomly
Context
What does it do
Helps solve humanity’s main question incredibly fast. What should I eat?
Why
Otherwise humanity will die out
My role
The only (and repeatable) designer for the entire project from A to Z
Research
What did you do?
Target Audience Analysis
JTBD
In-depth interview
UF and CJM
Competitive analysis
Service structure
Target Audience Analysis
I switched empathy to the max. Thought for myself, for everyone else, and read up on the internet.
JTBD
I thought a little more. And I understood everything.
UF & CJM
Absolutely everything.
Competitive analysis
Steal like an artist.
Service structure
Everything I thought, I decided to portray.
Research Results
People want to eat, not choose food. They are not ready to spend a lot of time placing an order. The faster and simpler, the better.
Functional prototype
To understand whether a hungry person can order food, you need to let him try to do it. functional prototype
Visual concept
Steal Like an Artist 2 - visual novel.
Design is a system
We chose the style and started designing all the other screens
Restaurant page and product card
People don’t want to make mistakes. People want it fast, tasty, and proven!
Filters
We use filters and sorting to make selection faster. Want pizza? Then let’s search for pizza!
Placing an order
Exactly as planned, without any extra moves. Address, “the intercom doesn’t work,” discount, money
My orders
Track your order status and stop anxiously counting down the minutes until the courier arrives.
So what’s the conclusion?
160+
screens
Total in light and dark themes
200+ hours
Continuous (almost) operation
2 months
Of the same continuous work
Figured out how to build a product UX process: from research to testing.
Built a design system with components, typography, and UI patterns
Levelled up in mobile apps for iOS
Developed new neural connections
Mobile application for food delivery Nomly
Context
What does it do
Helps solve humanity’s main question incredibly fast. What should I eat?
Why
Otherwise humanity will die out
My role
The only (and repeatable) designer for the entire project from A to Z
Research
What did you do?
Target Audience Analysis
JTBD
In-depth interview
UF and CJM
Competitive analysis
Service structure
Target Audience Analysis
I switched empathy to the max. Thought for myself, for everyone else, and read up on the internet.
JTBD
I thought a little more. And I understood everything.
UF & CJM
Absolutely everything.
Competitive analysis
Steal like an artist.
Service structure
Everything I thought, I decided to portray.
Research Results
People want to eat, not choose food. They are not ready to spend a lot of time placing an order. The faster and simpler, the better.
Functional prototype
To understand whether a hungry person can order food, you need to let him try to do it. functional prototype
Visual concept
Steal Like an Artist 2 - visual novel.
Design is a system
We chose the style and started designing all the other screens
Restaurant page and product card
People don’t want to make mistakes. People want it fast, tasty, and proven!
Filters
We use filters and sorting to make selection faster. Want pizza? Then let’s search for pizza!
Placing an order
Exactly as planned, without any extra moves. Address, “the intercom doesn’t work,” discount, money
My orders
Track your order status and stop anxiously counting down the minutes until the courier arrives.
So what’s the conclusion?
160+
screens
Total in light and dark themes
200+ hours
Continuous (almost) operation
2 months
Of the same continuous work
Figured out how to build a product UX process: from research to testing.
Built a design system with components, typography, and UI patterns
Levelled up in mobile apps for iOS
Developed new neural connections